Diversity Beat


NMC Election Initiative 2008

In anticipation of the 2008 Presidential Election, the National Minority Consortia (NMC) presents the Diversity Beat – a multi-platform initiative to incorporate diversity in public media as a central premise to covering a national news event, while also signaling public media’s commitment to diversity in public affairs reporting.

The Initiative will bring to public broadcasting and public radio election-related stories from different communities within the growing minority electorate. The initiative is structured around cross-collaborations with broadcast and online news outlets (most notably the Online Newshour and Frontline/WORLD), community partners (such as New American Media, Scribeand Reznet), and young diverse journalists.

The NMC’s goal is to reframe the political conversation as viewed through the communities and provide the context and perspectives not covered by mainstream media.