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PBS and NMC partners nominated for a Shorty Award

Posted By momo On May 2, 2017 @ 2:45 pm In Featured | Comments Disabled

We’ve been nominated for a Shorty Award for Best Multicultural Community Engagement! The awards honor the best in social media.

Our campaign began with a simple idea: Everyone has a story….

And so, we asked ourselves: What if we turned to PBS audiences to help celebrate American Heritage Months through their personal stories and experiences? And not solely through PBS films.

Building on this idea, PBS developed a User Generated Content (UGC) campaign with weekly themes and calls-to-action (CTAs) to inspire audiences to share a memory or piece of history through a picture or video via their social networks, Facebook, Twitter, Instagram, etc. It was also important to us that the campaign not be limited to one month alone, and so we thought carefully about unique hashtags that could have life beyond Black, Asian American, Hispanic and Native American Heritage Months: #MyBlackHistory, #MyAPALife, #MiHistoria and #NativeInspired.

Read more about the nomination here [1]!

The 2017 Shorty Awards [2] will be announced in New York on Sunday, April 23rd.

Watch NMC Films at the PBS Online Film Festival

Posted By momo On July 11, 2016 @ 2:38 pm In Featured | Comments Disabled

Today officially kicks off the fifth annual, Webby-nominated PBS Online Film Festival [3]. From now through July 29th, 25 films will be shown via PBS and station digital platforms, such as PBS.org, YouTube, and PBS social media channels.The film festival will also be made available via the PBS app, which is available for Apple TV, iOS, Android, Roku, and FireTV.

Each member of NMC has a film featured in this year’s program. They are as follows:

Center for Asian American Media (CAAM): Home is a Hotel [4]

Huan Di and her daughter Jessica live in an 8ft x 10ft room with no kitchen or bathroom. Recent immigrants from China, they navigate a new language and culture while living in Single Room Occupancy Hotels, a vital but fast disappearing housing option for San Francisco’s working class.

Latino Public Broadcasting (LPB): Gold Star [5]

When Iliana dedicates a love song to her teacher during an elementary school talent show, the ensuing homophobic reactions from school officials and her mother taint the experience. Iliana’s disappointment escalates when she overhears her mother Terry accusing her queer best friend Chela of influencing Iliana’s actions. Despite the disastrous evening, Iliana finds solace and faith with friends.

National Black Programming Consortium (NBPC): Teachers [6]

Ms. Faith Mayfield is a driven, but also exhausted, high school social studies teacher. She has one student in particular, Ellie Thompson, who’s taken the 10th grade two times already. Unless Ellie excels on the final exam, she will have to repeat 10th grade again. Unnerved by that idea, Mayfield confronts Ellie, attempting to inspire passion and motivation in her education but she soon discovers Ellie’s struggles are a direct result of her family’s dire financial situation, and that Ellie is flirting with the idea of dropping out of high school altogether to work full-time.

Pacific Islanders in Communication (PIC): Ma [7]

Despite how much time we spend with them, it’s easy to overlook everything our parents and grandparents do for us. In the case of “Ma,” Director Nikki Si’ulepa explores the life of a Samoan grandmother who feels neglected by her family. As a result, we see her turn to a surprising group of confidants for comfort. In this film, humor and sadness meet to reveal the emotional, true story of Ma.

Vision Maker Media (VMM): The Medicine Game 2: 4 Brothers 1 Dream [8]

Miles Thompson tells the story of growing up in the shadow of three lacrosse star brother and how the struggle of proving the doubters wrong overcoming weight issues pushed him to the top of the lacrosse world. We follow Miles training with his brothers on the Onondaga Nation to playing in his first professional lacrosse game in Minneapolis.

Viewers are encouraged to vote by going to pbs.org/filmfestival [9], or by sharing their favorite films on Facebook or Twitter using #PBSolff [10] and the name of the film. The film with the most votes at the end of the festival will receive the PBS People’s Choice Awards.

—Lauren Lola


Article printed from National Minority Consortia: http://nmcmedia.org

URL to article: http://nmcmedia.org/blog/2016/07/watch-nmc-films-at-the-pbs-online-film-festival/

URLs in this post:

[1] Read more about the nomination here: http://shortyawards.com/9th/pbs-celebrates-my-history-my-culture-my-stories

[2] 2017 Shorty Awards: http://shortyawards.com/

[3] PBS Online Film Festival: http://www.pbs.org/filmfestival/home/

[4] Home is a Hotel: http://www.pbs.org/filmfestival/2016/home-hotel/

[5] Gold Star: http://www.pbs.org/filmfestival/2016/goldstar/

[6] Teachers: http://www.pbs.org/filmfestival/2016/teachers/

[7] Ma: http://www.pbs.org/filmfestival/2016/ma/

[8] The Medicine Game 2: 4 Brothers 1 Dream: http://www.pbs.org/filmfestival/2016/medicine-game-2-four-brothers-one-dream/

[9] pbs.org/filmfestival: http://www.pbs.org/filmfestival/coming-soon/

[10] #PBSolff: https://twitter.com/search?q=%23PBSolff&src=typd

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