PBS and NMC partners nominated for a Shorty Award

Posted May 2nd, 2017 by momo in Featured

We’ve been nominated for a Shorty Award for Best Multicultural Community Engagement! The awards honor the best in social media.

Our campaign began with a simple idea: Everyone has a story….

And so, we asked ourselves: What if we turned to PBS audiences to help celebrate American Heritage Months through their personal stories and experiences? And not solely through PBS films.

Building on this idea, PBS developed a User Generated Content (UGC) campaign with weekly themes and calls-to-action (CTAs) to inspire audiences to share a memory or piece of history through a picture or video via their social networks, Facebook, Twitter, Instagram, etc. It was also important to us that the campaign not be limited to one month alone, and so we thought carefully about unique hashtags that could have life beyond Black, Asian American, Hispanic and Native American Heritage Months: #MyBlackHistory, #MyAPALife, #MiHistoria and #NativeInspired.

Read more about the nomination here!

The 2017 Shorty Awards will be announced in New York on Sunday, April 23rd.

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